Portfolio

Costco FastPass

Reimagining the Checkout Experience

Timeline

2022

Role

Staff Product Designer

Tools

Figma

Portfolio

Costco FastPass

Reimagining the Checkout Experience

Timeline

2022

Role

Staff Product Designer

Tools

Figma

Portfolio

Costco FastPass

Reimagining the Checkout Experience

Timeline

2022

Role

Staff Product Designer

Tools

Figma

Overview

I was commissioned to solve a critical challenge: long wait times at Costco checkouts, which frustrated customers and lowered satisfaction. Research revealed that self-checkout lanes were slower than traditional lanes, exacerbating the problem.

Faced with clear constraints:

  • Leverage only existing technology for immediate implementation.

  • Ensure all items leaving the store were paid for.

  • Offer an optional solution without mandatory participation.

I designed a seamless mobile app that allowed customers to scan items as they shopped, bypassing the traditional checkout process. At the exit, they simply scanned a QR code at a self-checkout station to confirm purchases. This solution significantly reduces wait times, enhances the customer experience, and met all project requirements.